For the Session Notes

  • For the Session Long Project you will be choosing a company whose product you personally use and applying the concepts from the background materials to analyze this company’s marketing strategy.

    http://student.land/for-the-session-long-project-you-will-be-choosing-a-company-whose-product-you-personally-use-and-applying-the-concepts-from-the-background-materials-to-analyze-this-companys-marketing-strategy/\n\nFor the Session Long Project you will be choosing a company whose product you personally use and\n\napplying the concepts from the background materials to analyze this company’s marketing strategy.\n\nMake sure to choose a company that has a lot of information available, as you will need to analyze\n\nmany different aspects of this company’s marketing strategy while writing up your Modules 1-4\n\npapers. It is best to choose a large and well known company since these companies will generally\n\nhave the most information available about it.\n\nDo some research on your chosen company and the specific product from this company that you use,\n\nand also review the background materials on product classifications, the product life cycle, and new\n\nproduct development. When you are done with your research and have thoroughly reviewed the\n\nbackground materials, write a two to three page paper addressing the following questions:\n\n1. Briefly describe the company and product you have chosen, and why you chose it. Then\n\nexplain what type of product it is based on the classifications from Richardson and Gosnay\n\n(2010). [This answer should be between one to two paragraphs in length]\n\nFor this Assignment, choose AMAZON as the company.\n\n2. What stage of the product life cycle is this product at right now? What strategies could this\n\ncompany use to extend the life of the product? Use the concepts from Richardson and\n\nGosnay (2010) and Paley (2007) in your answer. [This answer should be between one to\n\ntwo paragraphs in length]\n\n3. What recommendation do you have for a new product from this company that you would\n\npersonally use if they introduced it? [This answer should be between one to two paragraphs\n\nin length. SLP Assignment Expectations Answer the assignment questions directly.\n\nStay focused on the precise assignment questions, don't go off on tangents or devote a lot of\n\nspace to summarizing general background materials.\n\nMake sure to use reliable and credible sources as your references. Articles published in\n\nestablished newspapers or business journals/magazines are preferred. If you find articles\n\non the internet, make sure it is from a credible source.\n\nReference your sources of information with both a bibliography and in-text citations. See the\n\nStudent Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My\n\nResources” in the TLC portal. Module 1 - Background PRODUCT\n\nRequired Material\n\nA good first step in getting started with this class is to review this tutorial that will introduce you to the\n\nmain concepts covered in Modules 1-4 including the “4 Ps”:\n\n(2014). Pearson Learning Solutions. New York, NY.\n\nhttp://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12141\n\nIntroduction to marketing. Now get started on the main topic of this module, the first of the “4 Ps” – Product. The following\n\ntutorial will introduce you to some of the main concepts of this module:\n\n(2014). Pearson Learning Solutions. New York, NY.\n\nhttp://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12052\n\nProducts and services. Finally, delve deeper into this topic with the following two book chapters:\n\nRichardson, N. & Gosnay, R. (2010). Chapter 5: Product management. Creating Success: Develop\n\nYour Marketing Skills. Kogan Page Ltd., London, GBR. [Ebrary]\n\nNote: When looking up books in Ebrary, don’t copy the entire reference into the search engine.\n\nInstead only include the name of the author and the title of the book. For example, to find this book,\n\nenter the following search terms into the search engine:"},{"left":"","right":""},{"left":"","right":""},{"left":"","right":""}]


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