Home
Blog
Browse
Login
Sign Up Free
[{"left":"","right":""},{"left":"","right":""},{"left":"","right":""},{"left":"","right":"According to current research from the European Outdoor Group(EOG), the European outdoor sector experienced significant growth in 2017. Its annual State of Trade Report, based on figures achieved in the previous year, indicates that the wholesale outdoor market grew by 7.2% in value (value not adjusted for currency/inflation) and 6.7% in volume.\n\nThe State of Trade research uses data from 115 brands from across Europe, analyzing sell-in information for seven main categories and 48 separate sub-categories. The latest results offer a contrast to the flat market of 2015 and modest growth (3% in value) in 2016.\n\nMountaineering meets outdoor lifestyle in Munich’s Schuster, one of Europe’s leading independent outdoor retailers, established by the Schuster family in 1913.Last year, the the [wholesale sports outdoor outfitters](https://www.chinabrands.com/wholesale/wholesale-sports-entertainment-c-774.html) market in Europe was worth €5.86 billion; based on this wholesale figure, the projected retail value of the European outdoor market in 2017 was €12.3 billion. Representing around 50% of the sector, the largest three country markets are Germany, France and the UK. Germany grew by 3% in value though conditions were more challenging in France which experienced a dip in value of 2%. However, the UK grew by 8%; the sector average was 6.7%.\n\nWith the exception of tents, all product categories experienced year-on-year growth. Apparel, the largest category, grew by 5% in value and 6.7% in volume, after a particularly strong autumn/winter season, which was helped by the good seasonal conditions. The decline of tent sales was underpinned by a difficult start to the spring/summer season in 2017, particularly in the UK, which is the biggest market for the category; spring/summer usually achieves around 70% of tent sales. Recovering after a decline in 2016, footwear performed well with double-digit growth in value. Sleeping bags enjoyed a similar performance, again following a decline in 2016.\n\nSince its launch several years ago, State of Trade has developed into the most comprehensive and robust market data project for the European outdoor sector. All data supplied is anonymized before collation, interpretation and publication. As well as analyzing the data submitted, the EOG considers expert opinion across the industry to peer review figures which confirmed that numbers and growth in 2017 were in line with the expectations of those who were consulted.\n\nPauline Shepherd, EOG Head of Market Research, said, “We are always exploring how we can improve the project and with EOG members we are currently assessing how we can use technology to enhance data collection and continue to develop the product categories. In addition, as we now have a number of retail members, we are currently running a pilot project to develop sell-through reporting.”\n\nKnown as the Retail Barometer, the pilot is now at its second stage and will run until July 2019. As with the [wholesale home decor for retailers](https://www.chinabrands.com/wholesale/wholesale-home-garden-c-826.html) report, this is a confidential survey, open to retailers and brands with their own shops selling in Europe. The purpose is to generate data regarding sales performance at retail in the outdoor sector in order to offer a benchmark to participating retailers for their sales in the context of the industry average per quarter, year on year.\n\nThe EOG was established fifteen years ago to represent the wide interests of the outdoor sector via a number of coordinated, cross-border initiatives including market research, trade shows and other events, sustainability, liaising with politicians and the promotion of participation in outdoor recreation. Membership (102 full members and ten associate members) includes manufacturers, retailers and national trade associations.\n\n
"}]
Outdoor Sector Achieves Significant Growth In Europe
Added by
sinno sign
141 views
Share :
Export PDF
Fold*
Play
*Use Arrow Keys
Sign Up Free
Classmint lets anyone create annotatable, audible and beautiful study notes for free.
×
Share this Note Privately
Type in names of people below:
Type in names of group(s) below:
