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Marketing Trends 2013
[{"left":"Book by Guy Kawasaki\n\n
","right":"Reality Check\n\n[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)[http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944](http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-Outmarketing/dp/1591843944)\n\n
"},{"left":"Summary","right":"- Write for the right reason\n - Wrong reasons- make money (probability to make\n lots of money is very low), increase consulting,\n increase speeches. Not to say these won’t be the\n result, but they shouldn’t be the core reasons\n\n - Right reasons – enrich people’s lives, further a\n cause, meet an intellectual challenge (Gadsby –\n 50,000 book without the letter “e” in entire book)\n\n- Use Microsoft Word to write\n - Use “styles” feature to keep book consistent\n - MS Word is the standard among editors, testers,\n designers, and resellers\n\n- Write every day – 1 -2 hours per day\n - Most people idea of writing is too idealistic.\n Writing is the process of vomiting out your\n knowledge. Then refining everything later\n\n- Build your marketing platform - do this from the very\nstart\n\n - Earn the right to market to your audience by\n constantly providing value. Will trigger\n reciprocation\n\n - Take the curator role and share topics in your\n niche. This will establish yourself as an expert\n\n- Simplest path - start with a Kindle eBook\n - Amazon has 51% of eBook marketshare\n - If it’s successful on Amazon, it will also be\n successful on other platform, guaranteed\n\n - Tap the crowd – don’t tell your publisher this\n- Guy’s 3 step writing process: Outline, manuscript, PDF\n - Outline – spend 2 months outlining book\n - Share outline and ask for feedback on social\n media. Edit for another 2 months\n\n - Manuscript\n - Gives his friends to read manuscript to get\n feedback and comments vis social media\n\n - PDF\n - Right before it’s done, he asks his social\n media followers with blogs to review it\n\n - Why do this? The crowd makes his book much,\n much better\n\n - 5 hours before launched, he sent an email to his\n review list and asked for reviews\n\n- Have to hire a copyeditor\n - You NEED to hire a copyeditor\n- Hire a great cover designer\n - Very important to have a good cover on the books\n (people judge books by their cover)!\n\n- Test your eBook\n - Test your book on various devices- tablets, apps,\n cloud readers, nook, kobo, ibooks\n\n - Some people think they only have to read a Kindle\n book on Kindle tablet. They don’t know about\n apps.\n\n- Never, ever give up\n - Stephen King, George Orwell, and Kerouac were\n all rejected\n\n- Self-publishing stigma (self publishers can’t get picked\nup by publishers) is a MYTH nowadays\n\n - No one even knows who published a book on\n Amazon. People just look at # of stars and read a\n few reviews\n\n - Artisanal publishing – giving author control of\n everything\n\n - Hall of Fame self publishers \n - Birds of America – James Audubon\n - Leaves of Grass – Walt Whitman\n - 50 Shades of Grey – EL James\n\n
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"}]
How to Publish A Book – 10 Key Points
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